case studies

a few, but powerful examples:

I AM Audio

Your Ears. But Happier.

Experience unbeatable sound and comfort with headphones that move with your lifestyle.

Role
Message strategist, copywriter, website developer

Project Description
Revamping I AM Audio’s retail messaging with Apple-esque clarity and simplicity.

Most retail brands spend too much time talking about themselves leaving the consumer questioning if the product can actually help them.

We led the transformation of I AM Audio’s digital brand experience, positioning them as a better alternative to other over-priced options, effectively setting the tone for quality sound and comfort without breaking the bank.

Through this, we developed a new website, layout with sales copy designed to convert, published blog articles, effectively elevating discovery and conversion.

Woman with curly hair wearing headphones, black sports bra, pink shorts, and black knee-high socks, striking a running pose against a pink background.
Wireless over-ear headphones with three different colorful ear cushions: tan, blue, and black.
A woman with curly red hair wearing a black headband and headphones around her neck, looking directly at the camera with a neutral expression.
A woman with curly hair wearing a blue sports bra and black shorts, listening to headphones against a dark blue background. Text on image: "gym rule #1: get comfy, good looking headphones."

Naval Systems, Inc.

Data Driven By The Warfighter

Role
Messaging work, copywriter, graphic designer

Project Description
Modernizing Naval Systems, Inc. (NSI) communication with Silicon Valley sophistication.

The defense industry often relies on tradition-heavy, institutional messaging creating distance between a company’s capabilities and the needs of its customer. That was the case with Naval Systems, Inc., whose brochures were technically accurate but visually outdated and strategically misaligned with modern buyer expectations.

We helped NSI overhaul their external communications across several arms of the business, infusing each with Silicone Valley tones, clean design, and customer-centric messaging.

Through this engagement, we rewrote and redesigned NSI’s suite of brochures, translating complex offerings into sleek, digestible narratives tailored to each product’s audience. The result was a unified brand presence that feels modern, confident, and mission-ready without sacrificing the technical rigor NSI is known for.

Person sitting at a table reading a navy program brochure with information about service, mission, and highlights, alongside a cup of coffee and a plant in the background.
Brochure featuring military aircraft, including a tiltrotor helicopter and a jet, with text about aviation technology and data analytics.
A tri-fold brochure featuring a military helicopter and information about STAC services, partners, and mission automation for the military.
Person reading a brochure titled 'ASCEND' sitting on a wooden chair with a plant nearby.

Docking Bay 94

A RV Hipcamp spot for travelers, nomads, or just on vacation.

Role
Message strategist, copywriter, graphic designer, website developer

Project Description
Giving Docking Bay 94 the adventure-ready presence it deserves.

Most campsite listings bury the experience in clunky layouts and vague descriptions, leaving potential guests unsure of what they’re really booking. Docking Bay 94, an urban RV campsite hosted by The Overland Portal in Altadena, had all the ingredients of a great stay but lacked a compelling digital presence to match.

We clarified the core offer, developed clear, benefit-driven copy, and built a visually rich landing page that gave visitors an immersive look at the site before directing them to book through Hipcamp. With a strong emphasis on photography and simplicity, the page tapped into what adventure seekers actually wanted: a clear, beautiful glimpse of the space before hitting “reserve.”

The result was a surge in reservations that consistently filled the campsite three weeks out of every month and eventually helped make Docking Bay 94 one of Hipcamp’s most popular RV spots in the Los Angeles area.

A collage of four outdoor backyard scenes with a focus on the dock and outdoor space. The top left shows a backyard with a dirt area surrounded by a wooden fence and a tree, with the words "Imagine your camper here". The top right shows a table with a sign that says "Docking Bay 94" in front of a driveway and residential houses. The bottom left displays a fire pit with a stack of logs against a wooden fence. The bottom right features a tree with a sign that reads "Docking Bay 94" near the base of the tree.
Screen showing reviews for Hipcamp on a smartphone with quotes about the camping experience, surrounded by notebooks and a cup of coffee.
A wooden sign with yellow text reads "DOCKING BAY 94" placed on a green bench covered with a plastic or vinyl sheet, outdoors next to a gravel area.
A small dining table with a green tablecloth, under a large beige patio umbrella, outdoors at a marina or dock area. A wooden sign on the table reads 'DOCKING BAY 94'. In the background, a white travel trailer is parked on the other side of the parking lot, with trees and houses beyond.