Group of six people sitting at a wooden table in a bright, modern office, engaged in discussion and smiling.

Step into your role as a sought-after marketer.

5-Day Training Intensive + 12 Months of Coaching + A Supportive Community
All for less than $500 a month.

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Program Overview

Learn to clarify any message

Build proven marketing systems

Grow your confidence and career

A woman sitting at a desk, looking at her laptop with a worried expression, holding her glasses with one hand and resting her head on the other, surrounded by plants in a home setting.

You’re not bad at marketing. You’ve just been taught the wrong way.

Most people are told to chase trends, post endlessly, or “just be more creative.”
None of that works without clarity.

The APPLIED Storytelling™ Certification Program teaches you the system behind great communication, great marketing, and great client results.


Once you learn the system, everything becomes easier.

Apply for the program
Program Overview
Businesswoman leading a meeting with five people sitting at a conference table.

A Complete System You Can Use for Any Business

You’ll learn how to:

  • Extract the 8 essential elements of any brand's message

  • Simplify complex ideas into clear communication

  • Lead clients through messaging workshops that create alignment and direction

  • Build effective messaging that engages + converts

You won’t just learn a method, you’ll become the marketer everyone is looking for.

Apply for the program
Program Overview
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The Path to Becoming a Sought-After Marketer

Apply for the program

Fill out a short application and conduct a brief interview so we can see if you’re a fit for the program.

01

Attend the 5 day training intensive

Learn the method, practice the skills, and build your marketing foundation.

02

Grow with ongoing support

Access 12 months of training, coaching, and peer support to sharpen your skills and build your career.

03

Program Overview
Apply for the program
Three people sitting around a table, laughing, with laptops and drinks, in a bright room with large windows and greenery outside.
Gold certification badge for a certified marketer with the letter A in the center and the text 'Applied Storytelling' around it.

Learn together. Win together.

You’re not learning alone. You’re joining a supportive group of peers who are walking this same path.

You Get:

  • 5-Day Live Intensive Training

  • 12 Months of Coaching + Monthly Workshops

  • A Private Networking Community

  • Q&A, Review Sessions, and Real-Time Coaching

Apply for the program
Program Overview

From Unsure to Undeniable

“I was coached by Eddie during a StoryBrand messaging workshop and afterwards I felt so much more confident in my niche. ”

Debbie P. Consulting ★★★★★

A woman with long gray hair sitting outdoors in a park, wearing a white blouse and black pants, with trees in the background.

“After being coached by Eddie during a workshop, I knew how to present my product and who to sell to specifically knowing the niche I am filling.”

aDELA H. - Author ★★★★★

A close-up of a woman with medium skin tone, long black hair, wearing makeup, and a white top, sitting on a bed with a blue headboard and a white pillow.

“Talor is wonderful to work with! Professional and efficient. HIGHLY RECOMMEND.”

Shelbi - C4 Ranch Vineyard Cervantes ★★★★★

Woman wearing a pink wide-brimmed hat and a colorful patterned top, smiling.
Apply for the program
Program Overview
A man performs on stage with a microphone in front of an audience sitting in folding chairs. The background features colorful, artistic decorations with large floral designs and a tree painted on the wall.

Meet Your Guide

If you’ve felt unsure, questioned yourself, or wondered why your marketing isn’t landing… you’re not alone.

I’m Eddie and I’ve coached countless people through that same struggle. And I’m here to guide you through it too.

Why You Can Trust Me:

  • One of fewer than fifteen hundred people trained in this respected messaging system.

  • Weapons instructor, team leader, and anti-terrorism trainer.

  • Trained in reading people, staying calm under pressure, and leading with presence.

  • Skilled in guiding people through long-term transformation.

Every chapter of my life taught me the power of clear communication.
Now I’m teaching you how to use that clarity to win in marketing and life.

Apply for the program
Learn more about Eddie

Want to be a better marketer?

Person holding a book titled 'Marketing Isn't Magic' with a mountain landscape on the cover.

In this free ebook, here are few things you’ll learn:

  • Why most marketing fails before it starts

  • The 9 steps to a funnel that converts

  • How to stop wasting money on ads that don’t work

Gold certification badge with blue outline, featuring a large central letter 'A' and words ‘APPLIED STORYTELLING’ and ‘CERTIFIED MARKETER’ around the edge.